How to Launch a Brand (2nd Edition): Your Step-by-Step...

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How to Launch a Brand (2nd Edition):...

How to Launch a Brand (2nd Edition): Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming And Brand Identity

Fabian Geyrhalter

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درجه (قاطیغوری(:

Arts - Graphic Arts

کال:

2016

خپرونه:

2

خپرندویه اداره:

Brandtro

ژبه:

english

ISBN 10:

0989646130

ISBN 13:

9780989646130

فایل:

EPUB, 700 KB

IPFS:

,

english, 2016

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Altman Eli — Don't Call It That: A Naming Workbook

David A. Aaker — Building Strong Brands

Marty Neumeier — The 46 Rules of Genius: An Innovator's Guide To Creativity

Cynthia Johnson — Platform: The Art and Science of Personal Branding

Johnson, Michael — Branding: In Five and a Half Steps

John Philip Jones, Jan S. Slater — What's in a Name: Advertising and the Concept of Brands

Laurence Vincent — Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy

Margaret Hartwell, Joshua C. Chen — Archetypes in Branding: A Toolkit for Creatives and Strategists

Douglas Davis — Creative Strategy and the Business of Design

Busche, Laura — Lean Branding : Creating Dynamic Brands to Generate Conversion.

Blair Enns — The Win Without Pitching Manifesto

Blair Enns — Pricing Creativity: A Guide to Profit Beyond the Billable Hour

David C. Baker — The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth

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